ABOUT US
WHY US
ABOUT OUR DIAMONDS
OUR STRENGTHS
OUR PRESENCE
OUR WAY
WHO WE WORK WITH
Reach Us
OUR PATH FORWARD
We have many facets, too.
This is our attempt to show you where we're coming from; our attempt to get you to understand us.
DEPICTION
The entire symbol is composed of three letters, the name of our company, with two brackets encapsulating the whole. The brackets are purposefully prevented from completing the circular effect
The entire logo is in blue except for a part of the letter "B".
Each of the three letters is of equal thickness
The symbol is designed to have a 1:1 width-to-height ratio
The symbol is further designed to be an ambigram, which means that on rotating the symbol through 180 degrees, or looking at it upside down, the result is exactly the same, except for the magenta line in the letter "B".
The entire logo is in blue except for a part of the letter "B".
Each of the three letters is of equal thickness
The symbol is designed to have a 1:1 width-to-height ratio
The symbol is further designed to be an ambigram, which means that on rotating the symbol through 180 degrees, or looking at it upside down, the result is exactly the same, except for the magenta line in the letter "B".
CONNOTATION
The three letters signify the three pillars of our company, namely, Quality, Integrity Respect. The equal thickness represents the equal weightage we give to these three qualities.
The brackets signify our attempt to ensure that everything we do is within the framework of these brackets, while the fact that the lines do not complete signifies that however sound our systems and however correct our procedures and dealings, there is always room for improvement.
The lines of the letter "H" that break out of the natural boundaries signify that we are willing to go deeper when it comes to satisfying stakeholder expectations and that we are only content when the result exceeds these same expectations.
The near-perfect ambigram shows that we have a uniform approach to all our endeavours, one of striving for excellence. The rotated/inverted symbol looks the same, marking the fact that from whatever angle you deal with us, be it as a client, a supplier, or an allied party, you will find exactly the same level of care, meticulousness and excellence.
The brackets signify our attempt to ensure that everything we do is within the framework of these brackets, while the fact that the lines do not complete signifies that however sound our systems and however correct our procedures and dealings, there is always room for improvement.
The lines of the letter "H" that break out of the natural boundaries signify that we are willing to go deeper when it comes to satisfying stakeholder expectations and that we are only content when the result exceeds these same expectations.
The near-perfect ambigram shows that we have a uniform approach to all our endeavours, one of striving for excellence. The rotated/inverted symbol looks the same, marking the fact that from whatever angle you deal with us, be it as a client, a supplier, or an allied party, you will find exactly the same level of care, meticulousness and excellence.
HIDDEN
MESSAGE
The magenta line of the "B" is what breaks the ambigram. It is also what sets us apart from those that similarly strive for perfection and excellence. The magenta line in a sea of blue is that one difference we bring, the one part that stands out... ...and the one thing that, we believe, lifts us a cut above anybody else.